While working through the final campaign look tied to the refreshed Creme of Nature® packaging, we knew there needed to be an elevated and fresh look: a Phase 1 style that would bridge the gap during the final rebranding concept. This nature inspired, in-between vibe set the stage — bringing in natural elements and just enough flair to hint at the what was yet to come.

Below, you’ll see how both Phase 1 and the final campaign rollout transformed from a spark of an idea to a fresh and inspiring identity.

MY ROLES ON THIS PROJECT:
• Art Directed campaign assets once they landed in-house
• Kept the project on deadline with tight, hands-on management
• Teamed up with Marketing Partners, our Outsourced Agency, and Designers to keep the vibe consistent and on point
• Crafted designs and chose nature-inspired imagery to nail the Phase 1 concept
• Signed off on every asset and line of copy for perfect harmony
• Worked hand-in-hand with internal teams for approvals, using visual examples across all sizes