Whether providing hands-on design, art direction, or creative oversight, the work below reflects projects and campaigns delivered within a fast-paced CPG environment. Functioning as a designer, art director, or creative lead, each project is focused on brand consistency, cross-function collaboration, and transparent communication. I managed project execution across packaging, 360-degree campaigns, and everyday project needs ensuring each piece stayed on brand, upheld pre-press standards, and was delivered on time.

With a track record of supporting 6-9 brands simultaneously and overseeing 250+ annual projects, my role included balancing the creative vision with the operational know-how. Beyond the examples below, other capabilities include: workflow optimization, SOP development and adherence, trade show material and booth design, sales and education collateral, OOH campaigns, and brochure and catalogue creation.