During my time supporting the Creme of Nature brand, I partnered with Marketing to bring campaigns to life through trade shows, events, and promotional collateral. From major activations like the Essence Fest and the World Natural Hair Show, to smaller localized events such as Finding Ashley Steward and Dollar Days of Beauty, I adapted campaign creative across a broad range of formats while ensuring all collateral was cohesive and on brand. While campaign concepts originated with external partners, I was responsible to tailor these ideas to fit the broad range of sizes for production-ready assets on trade show booths, OOH (billboards) advertising, event collateral, and supporting marketing materials.

MY ROLES AND RESPONSIBILITES ON THIS PROJECT:
• Handled projects to completion with hands on design skills to keep campaigns on point once assets landed in-house
• Project managed each deliverable to the finish line
• Communicated between Outsourced Agencies and Marketing team to keep tight timelines on track
• Reviewed every piece for print for visual harmony and correct copy
• Partnered with vendors and internal teams to ensure specs were on point