My team and I took on the exciting challenge of rebranding the packaging for our iconic hair care line. After countless hours of digging into research, brainstorming ideas, pitching concepts, and teaming up with both internal and external partners, we proudly relaunched 95+ SKUs - everything from shampoos and conditioners to styling products and hair color. This fresh new look didn’t just turn heads on the shelves; it boosted stronger on-pack claims and increased brand recognition for our fabulous consumers.

MY ROLES AND RESPONSIBILITIES ON THIS PROJECT:
• Art Directed from Marketing concept to completion
• Project Managed from kickoff to final printed piece
• Bridged the gap between Designer and Marketing on creative ideas
• Rolled up my sleeves to tackle design tasks once the concept was locked and more hands on deck were needed
• Ensured visual harmony by reviewing every detail — from copy and UPC to varnishes and final color proofs
• Led seamless teamwork between vendors and cross-functional teams