Creme of Nature - Advertising + Promotions
CLIENT: Creme of Nature INDUSTRY: Beauty & Personal Care ROLE: Creative Services Manager, Art Director, Graphic Designer FOCUS: Print Advertising
This collection of print materials covers multiple brand campaigns over the years. Some were components of larger campaigns, while others served as updates to refresh the overall look and feel. Although not all campaigns were developed under my direct leadership, my team and I adapted the provided templates to suit a range of print formats, including single-page ads, half-page ads, calendar pages, and gatefold ads.
MY ROLES AND RESPONSIBILITIES ON THIS PROJECT:
• Led the charge with art direction to keep templates on point once assets landed in-house
• Project managed each deliverable to the finish line
• Communicated between Outsourced Agencies and Marketing team to keep timelines tight
• Jumped into design tasks when deadlines were at risk or my team was at capacity
• Gave every piece the once-over for visual harmony and correct copy
• Partnered with vendors and internal teams to ensure specs were on point
Published campaign imagery is ©Creme of Nature and is displayed for portfolio purposes only.
Creme of Nature® brand advertising spanning multiple collections. Model images and some design assets provided by outsourced agencies.
Creme of Nature® refresh branding to include refresh packaging as available. Model images outsourced for new campaign usage. Templates designed in-house under my direction per Marketing briefs.
Creme of Nature® refresh branding to include refresh packaging as available. Model images outsourced for new campaign usage. Templates designed in-house under my direction per Marketing briefs.